Blake Woman : TART London

Google the names Lucy Carr-Ellison and Jemima Jones, and you might find references to fashion photography and modelling. But in amongst the Tumblrs, the shoots and articles featuring Jemima’s somewhat well-known other half, Ben Goldsmith, you’ll find the Tart London blog, offering the inside track on what the models and fashionable masses ate on set at some of the fashion world’s most high profile advertising campaigns. Launched in 2012, fashion shoot caterers Jemima and Lucy, a.k.a. Tart London, are now a must-have on set for the likes of photographers Tim Walker, Mert and Marcus and Glen Luchford, as well as Vogue, GQ and LOVE magazines. So how did they get there? Find out below in the first of our Blake Woman series.